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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George Eugene; Belch, Michael A.
Material type: materialTypeLabelBookCall no.: HF5823 .B4 2007Publication: Boston : McGraw-Hill/Irwin, c2007Edition: 7th ed.Description: xxvi, 820 p. : chiefly col. ill.ISBN: 0071105891; 9780071105897.Subject(s): Advertising | Sales promotion | Communication in marketing
List(s) this item appears in: New Books 2017-04 (Foreign)
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Book Book Professor Sangvian Indaravijaya Library
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General Books HF5823 .B4 2007 (See Similar Items) Available 31379011357176
Book Book Puey Ungphakorn Library, Rangsit Campus
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General Books HF5823 .B4 2007 (See Similar Items) Checked out 08/05/2017 31379015192942
Book Book Puey Ungphakorn Library, Rangsit Campus
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General Books HF5823 .B4 2007 (See Similar Items) C. 2 Available 31379011677359
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