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A study of factors affecting attitude of Thai Gen Y consumers towards counterfeited luxury products / by Preeyapha Wachwithan.

by Preeyapha Wachwithan; Thammasat University. Faculty of Commerce and Accountancy.
Material type: materialTypeLabelBookCall no.: HF5415.33.T5 P74 2016Publication: [Bangkok, Thailand] : Faculty of Commerce and Accountancy, Thammasat University, [2016]Description: 67 leaves : ill. (some col.).Notes: Independent Study (M.Sc. (Marketing))--Thammasat University, 2016.Subject(s): Consumers' preferences -- Thailand -- Case studies | Generation Y -- Thailand -- Attitudes | Luxuries -- Thailand -- Case studies | Product counterfeiting -- Thailand -- Case studies | Counterfeit | Luxury products | Attitude | Purchase intention | Generation Y | Thailand
List(s) this item appears in: New Books 2016-12 (Foreign)
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Book Book Pridi Banomyong Library
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General Books HF5415.33.T5 P74 2016 (See Similar Items) Available 31379015292775
Book Book Professor Sangvian Indaravijaya Library
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General Books HF5415.33.T5 P74 2016 (See Similar Items) Available 31379015292783
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Independent Study (M.Sc. (Marketing))--Thammasat University, 2016.

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